The Real Secret to Getting Clients

When people ask me, “How do I get clients?” they often expect some secret hack or shortcut. The truth? There isn’t one. The most effective strategy I’ve ever used is incredibly simple: showing up every single day.

This might sound underwhelming, but hear me out. It’s not about overnight success or flashy tactics—it’s about consistency, authenticity, and building trust over time.

Starting Without a Fancy Setup

When I first started freelancing, I didn’t have a polished website or a network full of industry connections. My only platform was X (formerly Twitter), and it was enough. I decided to focus on being consistent. Every day, I showed up, shared value, and offered insights from my design journey.

I didn’t try to be perfect. I didn’t overthink every post. I simply committed to sharing my process, lessons, and wins—big or small. Over time, that effort turned into something priceless: trust.

Your Personal Brand is Your Portfolio

Think of your social media presence as a live portfolio. When someone stumbles across your profile, they’re not just seeing your work—they’re seeing you: your thoughts, your values, and your approach.

They’ll scroll through your feed and instantly get a sense of who you are, what you do, and how you think. This is why consistency is key. Every post adds to your story and gives potential clients a reason to connect with you.

Here’s the best part: it’s not about being flashy or perfect. You don’t need to post every day or chase viral content. Just focus on showing up and sharing authentically.

Building Trust Through Consistency

Trust is the foundation of any successful client relationship, and consistency is the fastest way to build it. When you show up regularly, people begin to rely on your presence. They see your expertise, your dedication, and your willingness to share.

This consistency signals professionalism and reliability—qualities that clients look for. Over time, it creates a ripple effect. People start noticing, sharing your content, and reaching out with opportunities.

My Biggest Lessons on Consistency

If you’re just starting or looking to build your personal brand, here’s what I’ve learned:

Start Simple: You don’t need a fancy setup to start. Choose one platform and focus on showing up consistently.

Be Authentic: Share your journey, your lessons, and your insights. People connect with stories, not perfection.

Stay Consistent: It’s not about overnight success—it’s about the long game. Show up even when it feels like no one’s watching.

Engage with Others: Social media isn’t just about broadcasting; it’s about connecting. Engage with your audience, respond to comments, and be part of the conversation.

Where to Begin

If you’re wondering where to start, the answer is simple: show up.

Post your work. Share your lessons. Be consistent. It doesn’t have to be perfect—it just has to be you. Over time, the results will follow.