How I Approach a UX Audit

Conducting a UX audit can feel overwhelming, but it’s one of the most effective ways to identify opportunities for improving a product. Over time, I’ve developed a structured process to ensure every audit is insightful, actionable, and aligned with user needs.

Here’s how I approach a UX audit:

Understand the Goals

Before diving into the product, I ask key questions:

• What are the business objectives?

• Who are the target users?

• What specific challenges or feedback exist?

This helps me frame the audit around meaningful outcomes.

Analyze User Flows

I map out the core user journeys, looking for friction points, unnecessary steps, or confusing interactions. The goal is to ensure every step feels intuitive and purposeful.

Evaluate Design Consistency

I review typography, color palettes, button styles, and overall alignment to ensure the interface feels cohesive. Consistency builds trust and clarity for users.

Summarize Findings with Actionable Recommendations

The key to a great UX audit isn’t just identifying issues—it’s offering solutions. I prioritize recommendations based on impact and feasibility, ensuring the client knows where to start.

A UX audit isn’t about pointing out flaws—it’s about uncovering opportunities to make the product better for users and more aligned with business goals.