Fooduro

Fooduro is a concept for an app designed to make you order healthy home-made Indian food, with convenient subscription plans and single meal options. The goal of the app is to make food ordering easier and more accessible.

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Overview

Over the years, people’s eating habits have changed a lot. Probably, this is one of the reasons why ordering food online is so popular nowadays. Eating home-made healthy food is not possible every day for working people in India. With so many apps available, it’s become a very common culture in-office employees to order food online.

It led me to think of a convenient and more attractive app for users to meet their expectations more precisely while ordering food online. This is where Fooduro comes in. Fooduro is a concept for an app designed to make you order healthy home-made Indian food, with convenient subscription plans and single meal options. The goal of the app is to make food ordering easier and more accessible.

Home-cooked meals have gained popularity compared to local restaurant food due to its healthy nature. Unlike restaurants, where a dish or meal is generalized for its entire customer base. With this app, users can adjust the tastes of the dishes as per individual preferences. Customizations and providing certain specialties of food makes our food platform different from other apps.

As a designer, I’m not a big fan of Daily UI challenges. That’s why I’m often looking out for opportunities to gain some more experience by conceptualizing and designing application end-to-end.

I’ve tried out a fair amount of different online food delivery apps. There’s a huge amount out there, but in my experience, it’s rare to find one that hits the mark in the criteria of home-made healthy food

Research and Initial Assumptions

I started by doing a bit of work to contextualize the problem. I needed to identify some key considerations:

  • What is the value of the app?
  • Who is this app for?
  • Where and when would this app be used?

Value proposition – why should it be made?

The value of this app can be divided into two main categories:

Personas – who is it for?

The target demographic can be identified generally in a few ways.

  • Youngsters who are living in other cities far from their homes for study or job. They’re a group highly comfortable with using technology in their lives positions them as a likely user of the tool.
  • Busy professionals care about their health but might not have any other choice to eat healthy food on a daily basis. They may need an app to help them order healthy food in an efficient way.

Context – where and when will it be used?

To understand the user’s context and needs, it helps to establish the environment in which the tool in question might be used.

Potential conditions include:

  • User is too lazy to go out
  • User is too busy that cannot leave the work
  • Bored of available fast food

What does this mean?

  • A person wants to eat health home-made food.
  • Affordable food
  • Delivery or take away option
  • Quality of service
  • Subscription-based system to easy of use

After identifying these considerations, I started some ideation in order to understand how this app could work.

Ideation

I developed some rough ideas about how the app could tackle both initial goals: ease of use and fast food delivery. I decided that dividing functionality into two main categories - single meal plans and subscription-based plans - would let both casual and frequent users get the most out of the app. The single meal plans would allow users to order food with custom dishes, while the subscription-based plan would allow them to subscribe to fix meal plans for a weekly or monthly basis.

Competitive Research

I looked for a few competitors before diving too far into the design process. I made sure to look for examples of products that did a good job of distilling the food ordering process into smooth and easy flows. Analyzing and comparing the content of their apps helped me to determine the direction of design for the Fooduro app.

Some of these examples include:

  • Zomato
  • UberEats
  • Swiggy

These products all included some elements which I found to be effective in encouraging eating healthy food. I kept it in mind when moving forward.

Wireframes

I started to wireframe the application, using the system map as a jump-off point, and keeping in mind the insights I learned. As I developed the wireframes, it became clear to me that the onboarding process I had built in the system map was far longer and more complex than it needed to be, so I trimmed it down to a couple of screens to understand what type of food the user wants to eat.

Visual Design

After wireframing, I started developing a visual language to keep things consistent across all the elements in the product. I wanted something that felt slick, energizing, and modern while retaining a welcoming and encouraging voice.

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Reflection

Taking on this project was a great experience in self-led work. I was able to set deadlines for myself and make that I was using a workflow that felt appropriate and justified.

I’m happy with the way I was able to distill the experience of a food ordering app into a straightforward and accessible product. I’m also pretty satisfied with the visual design of the app. The people I’ve asked about it tend to agree that the interface is tasteful and communicates its purpose.

During the project, I learned about the importance of building a design system and sticking to it, even if the layout is relatively simple. Of course, there is also a lot that could be improved. There wasn’t enough in-person data collected during the design process - doing a few more interviews and some user testing would help to better identify peoples’ needs.

Get In Touch

Have a project in mind?

Currently based in Ahmedabad, India — available for remote-friendly work. If you want to chat about a project — email me on iamsahilvhora@gmail.com

I can help you design a new product, improve an existing part of your product experience, refine your product strategy, and build a strong design system.

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