Contemporary Constructs

I was approached by my college friend to create a logo for her business that specializes in hand-crafted crochet accessories, toys, and other goodies, each piece is carefully handcrafted with love. She started her business as a hobby, and she realized that she needs a mark to form her unique identity in the market.

Because she makes a lot of her products using crochet, the logo was created with her personal touches in mind; reflecting the fun and light-hearted nature that these gifts bring to her customers. The logo design is created using a combination of threads and mosaic patterns. I also used a subtle and near-neutral color palette.

Branding includes logo, custom pattern, a sign which can be displayed online or at craft shows, as well as conceptualized packaging and care card.

Final Logo
Final Logo

"I'm in love with the way he redesigned my logo."

Shweta Brahmakshatriya Owner, Contemporary Constructs

Get In Touch

Have a project in mind?

Currently based in Ahmedabad, India — available for remote-friendly work. If you want to chat about a project — email me on

I can help you design a new product, improve an existing part of your product experience, refine your product strategy, and build a strong design system.

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