Ratlam Cafe
Ratlam Cafe is a local tea and snacks cafe with a nostalgic, old-school personality. The goal was to create a simple retro-style logo that feels familiar, warm, and memorable for everyday customers.
About the Brand
Ratlam Cafe mainly serves tea, snacks, and quick refreshments. The cafe needed a logo that could work well across simple local business touchpoints such as the shop board, menu, packaging, social media posts, stickers, and outdoor signage.
The brand direction was intentionally kept simple. It did not need a full brand identity system. It needed a strong, practical logo that could make the cafe feel more recognizable and polished.
Scope of Work
Logo
Industry
Food & Beverage
Cafe / Tea & Snacks
Logo Exploration
The process started with rough sketch explorations to find the right balance between nostalgia and readability.
The goal during sketching was not to over-design the brand, but to find a logo that could work clearly in real-world local business usage.
Final Logo
The final logo gives Ratlam Cafe a warm retro identity that feels suitable for a local tea and snacks place. It is simple enough for daily use, but still has enough character to feel memorable.
The final direction keeps the brand approachable while giving it a more polished and recognizable presence.
Outcome
The final logo gives Ratlam Cafe a warm retro identity that feels suitable for a local tea and snacks place. It is simple enough for daily use, but still has enough character to feel memorable.
The final direction keeps the brand approachable while giving it a more polished and recognizable presence.
"Sahil understood the kind of local, retro feel we wanted for Ratlam Cafe. The logo feels perfect for a tea and snacks place. It gives the cafe a more professional look while still keeping the warm and familiar feeling we wanted.”
Owner, Ratlam Cafe
